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Monday, Apr 13, 2026
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TikTok Shop Launches Upgraded ACE Indicator System at Summit Pilipinas 2025
Enhanced ACE System 2.0 aims to empower Filipino entrepreneurs through improved customer targeting and segmentation features.
TikTok Shop has introduced an upgraded ACE Indicator System during the TikTok Shop Seller Summit 2025, which took place in the Philippines and was attended by over 800 sellers and partners.
This initiative aims to empower small and medium enterprises (MSMEs) by enhancing features on its platform to facilitate seller success.
The ACE System, a proprietary framework developed by TikTok, focuses on three main pillars: Assortment, Content, and Empowerment, designed to improve brand performance across the platform.
Franco Aligaen, the Marketing Lead at TikTok Shop Philippines, stated that the upgraded ACE framework is a significant step in supporting sellers as they adapt to the fast-paced digital landscape.
The original ACE system has previously been credited by many brands as instrumental in elevating their success on the platform by providing them with guidelines for optimizing product offerings, generating engaging content, and strategizing on discounts and vouchers.
The new ACE 2.0 features improved insights and categorizes Southeast Asian shoppers into eight distinct, targetable groups, including segments such as Gen-Z Students, Savvy Shoppers, and Mid-Life Budgeters.
This segmentation allows sellers to tailor their promotional strategies and content to specific consumer demographics.
During a panel discussion at the summit, several brand representatives highlighted their positive experiences with the use of ACE 2.0. Lorin Tan, Marketing Head of Tiny Buds Baby Naturals, noted that strategic planning around consumer behavior, combined with the use of discount vouchers, boosted their sales significantly and attracted a larger customer base.
The discussion underscored how the ACE framework has helped brands improve visibility and customer engagement on the platform.
In conjunction with the ACE 2.0 launch, TikTok Shop has also introduced several business solutions aimed at enhancing seller performance.
These include programs for shipping fees, bonus cashback, mega discounts, and flash sales.
According to Ariana Henares, Head of E-Commerce at Nestlé, the implementation of mega discount vouchers coupled with livestreaming activities resulted in a notable increase in gross merchandise value (GMV) during promotional events.
The TikTok Shop Summit also showcased the success of TikTok Shop Mall, a dedicated space within the platform that enhances customer trust through verified seller tags and exclusive promotional access.
Relevant data indicated that brands utilizing TikTok Shop Mall experienced sales growth 2.2 times faster than those operating in the general marketplace, highlighting the additional advantages provided by this initiative.
The Summit culminated in the TikTok Shop Awards, recognizing standout sellers for their innovative approaches and commitment to leveraging the platform effectively.
Awards were presented across various categories, including the Mega Campaign Star Award and the Inspiring MSME Award, celebrating the diversity and creativity of the TikTok Shop community.
Looking forward, TikTok Shop announced the upcoming 6.6 Bonggang Birthday Sale, set to take place from June 2 to June 6, 2024. This annual event aims to offer exclusive deals and connect sellers with millions of consumers, further demonstrating TikTok Shop’s commitment to supporting MSMEs and fostering growth within its ecosystem.
Aligaen emphasized that the Summit reflects TikTok Shop’s dedication to providing an inclusive platform for businesses, whether they are just beginning or looking to expand.
This initiative aims to empower small and medium enterprises (MSMEs) by enhancing features on its platform to facilitate seller success.
The ACE System, a proprietary framework developed by TikTok, focuses on three main pillars: Assortment, Content, and Empowerment, designed to improve brand performance across the platform.
Franco Aligaen, the Marketing Lead at TikTok Shop Philippines, stated that the upgraded ACE framework is a significant step in supporting sellers as they adapt to the fast-paced digital landscape.
The original ACE system has previously been credited by many brands as instrumental in elevating their success on the platform by providing them with guidelines for optimizing product offerings, generating engaging content, and strategizing on discounts and vouchers.
The new ACE 2.0 features improved insights and categorizes Southeast Asian shoppers into eight distinct, targetable groups, including segments such as Gen-Z Students, Savvy Shoppers, and Mid-Life Budgeters.
This segmentation allows sellers to tailor their promotional strategies and content to specific consumer demographics.
During a panel discussion at the summit, several brand representatives highlighted their positive experiences with the use of ACE 2.0. Lorin Tan, Marketing Head of Tiny Buds Baby Naturals, noted that strategic planning around consumer behavior, combined with the use of discount vouchers, boosted their sales significantly and attracted a larger customer base.
The discussion underscored how the ACE framework has helped brands improve visibility and customer engagement on the platform.
In conjunction with the ACE 2.0 launch, TikTok Shop has also introduced several business solutions aimed at enhancing seller performance.
These include programs for shipping fees, bonus cashback, mega discounts, and flash sales.
According to Ariana Henares, Head of E-Commerce at Nestlé, the implementation of mega discount vouchers coupled with livestreaming activities resulted in a notable increase in gross merchandise value (GMV) during promotional events.
The TikTok Shop Summit also showcased the success of TikTok Shop Mall, a dedicated space within the platform that enhances customer trust through verified seller tags and exclusive promotional access.
Relevant data indicated that brands utilizing TikTok Shop Mall experienced sales growth 2.2 times faster than those operating in the general marketplace, highlighting the additional advantages provided by this initiative.
The Summit culminated in the TikTok Shop Awards, recognizing standout sellers for their innovative approaches and commitment to leveraging the platform effectively.
Awards were presented across various categories, including the Mega Campaign Star Award and the Inspiring MSME Award, celebrating the diversity and creativity of the TikTok Shop community.
Looking forward, TikTok Shop announced the upcoming 6.6 Bonggang Birthday Sale, set to take place from June 2 to June 6, 2024. This annual event aims to offer exclusive deals and connect sellers with millions of consumers, further demonstrating TikTok Shop’s commitment to supporting MSMEs and fostering growth within its ecosystem.
Aligaen emphasized that the Summit reflects TikTok Shop’s dedication to providing an inclusive platform for businesses, whether they are just beginning or looking to expand.
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