MANILA, Philippines — GMA Network Inc. is set to revamp its television lineup and enhance its online content offerings in response to a recent decline in advertising revenue.

During the company’s annual stockholders meeting, President and CEO Gilberto Duavit Jr. outlined strategies designed to capture current consumer viewing trends that favor online and digital platforms.

In his remarks, Duavit noted that the company's flagship Channel 7 experienced a significant decrease in program ratings, leading to an overall decline in revenue for the year 2024, which fell by six percent to PHP 17.57 billion, down from PHP 18.64 billion in 2023. "If we were to identify the cause for the revenue decline, it can be summed up in the dip in our program ratings.

This has a two-fold effect: This is caused by programs themselves and, needless to say, the growing, significant shift of viewership from TV to digital platforms," Duavit explained.

To combat the falling ratings, GMA is prioritizing the introduction of new programming that is intended to be more adaptable to evolving audience preferences.

The company plans to ensure that future programming reflects changing viewer interests.

Additionally, efforts will be made to enhance online engagement, as GMA aims to extend the duration that audiences spend interacting with its digital content.

In 2023, GMA reported an impressive total of 45.5 billion views across its primary social media platforms, which include Facebook, YouTube, and TikTok.

The network also recorded a 14 percent increase in digital subscribers, resulting in a corresponding 14 percent rise in digital revenue.

Duavit indicated that GMA is actively seeking to target underserved segments within the digital market to further expand its reach.

Furthermore, GMA is exploring revenue opportunities beyond traditional television and online advertising.

The network aims to boost its film production, content syndication, and other income channels that do not rely directly on advertising revenue.

This diversified approach is part of GMA’s broader strategy to stabilize financial performance and capitalize on various media opportunities.

In an effort to enhance collaboration within the industry, Duavit confirmed that GMA is maintaining open communication with ABS-CBN Corp., a former competitor now engaged in content partnerships.

Notably, GMA and ABS-CBN are currently co-producing the 18th season of the popular reality show, "Pinoy Big Brother: Celebrity Collab Edition." This collaboration exemplifies the shifting dynamics within the Philippine media landscape, as networks adapt to market demands.